Paid Business Day Registration for TOKYO GAME SHOW 2026 Opened at Noon (JST) on Thursday, July 30

Keynote and TGS Forum Organizer Sessions Announced

The Computer Entertainment Supplier's Association (CESA; Chairman: Haruhiro Tsujimoto) began accepting paid advance registration for the Business Days of TOKYO GAME SHOW 2026 (TGS2026), to be held on Thursday, September 17 and Friday, September 18, at 12:00 p.m. (JST) on Thursday, July 30 via the official online registration system. All applicants are required to undergo a screening process to verify that they are professionals engaged in the game industry. Only applicants who successfully pass the screening process are eligible to attend the Business Days.

For more information on the Business Days, please visit the official TGS website:

https://tgs.cesa.or.jp/2026/en/business

In addition, partial details of the Keynote and TGS Forum Organizer Sessions, for which advance reservations will open on Monday, August 24, have been announced.

Paid Business Day Registration (Valid for Both Business Days)

Registration Opens: 12:00 p.m. (JST), Thursday, July 30

Pricing:

*Visitors who have received a Business Day Registration Code distributed by exhibitors to game industry professionals may register free of charge.

*Gold Pass benefits: Access to the Business Lounge, the ability to schedule business appointments with other attendees through the TGS Business Matching System, and more. Visitors with a Business Day Registration Code may purchase a Gold Pass for JPY 27,500 (tax included).

*Black Pass benefits: All Gold Pass benefits, plus access to an exclusive lounge, a dedicated entrance, and more. Visitors with a Business Day Registration Code may purchase a Black Pass for JPY 93,500 (tax included).

For more details, please visit the official TGS website:

https://tgs.cesa.or.jp/2026/en/business#business-day

About Business Day

TOKYO GAME SHOW 2026 will designate Thursday, September 17 and Friday, September 18 as Business Days, providing a dedicated environment for professionals engaged in the game industry to conduct business meetings. Once you complete your Business Day registration, you will be able to use the TGS Business Matching System — scheduled to launch on Friday, August 7 — to arrange business appointments with exhibitors in advance of the show. Visitors who purchase a Gold Pass or Black Pass can also schedule business appointments with other registered Business Day attendees in addition to exhibitors. On the event days, pass holders will enjoy a range of benefits, including expedited check-in at dedicated registration counters and access to the Business Lounges located in Makuhari Messe International Conference Hall 1F, the north side of the 2F concourse between Halls 7 and 8 (tentative), and the 2F Esplanade of Hall 11.

Visitors who have received a Business Day Registration Code distributed by exhibitors to game industry professionals are requested to complete the complimentary advance registration before attending. Those who do not have a Business Day Registration Code are required to register in advance by purchasing either a Business Day Standard Pass, Business Day Gold Pass, or Business Day Black Pass. Only applicants who successfully pass the screening process will be admitted to the Business Days. Please note that persons under the age of 18 and students are not permitted to attend the Business Days. Admission is also not permitted for visitors accompanied by infants or preschool children. We appreciate your understanding.

Keynote and TGS Forum Organizer Sessions Announced

Advance reservations will open on Monday, August 24, through the Business Day Registration System.

Keynote

“30 Years of TOKYO GAME SHOW: Looking Back and Looking Ahead to 2056” (Tentative)

Date & Time: Thursday, September 17, 2026, 11:00 a.m. – 12:00 p.m.

Venue: Event Stage, Hall 1, TOKYO GAME SHOW 2026

Speakers: Haruhiro Tsujimoto, Chairman of the Computer Entertainment Supplier's Association (CESA), and others

Session Overview: The first TOKYO GAME SHOW '96 was held in August 1996 at the newly opened Tokyo Big Sight. As an event where visitors could experience the games of the near future, it was warmly welcomed by game fans across Japan. Over the past 30 years, TOKYO GAME SHOW has continued to evolve alongside the changing needs of the market while serving as a barometer of Japan's game industry. This session will look back on TGS's 30-year history, explore how it has embraced global perspectives while continuing to evolve, and discuss the future direction of Japan's game industry.

Organizer Session

“Entering the Game Publishing Business: Why Sanrio, PARCO, and Toei Are Taking on the Challenge”

Date & Time: Thursday, September 17, 2026, 10:30 a.m. – 12:00 p.m.

Venue: Makuhari Messe International Conference Hall

Speakers: To be announced

Session Overview: Driven by the growing number of game players, the widespread adoption of gaming culture, and the rise of indie games, companies from a wide range of industries are entering the game development and publishing business. Why are they choosing games now? How do they leverage their existing strengths in this new business? How do they build relationships with creators? Representatives from Sanrio Games, PARCO GAMES, and Toei Games will discuss their objectives, the challenges they face, and their passion for the game business.

“What It Takes to Bring Virtual Worlds into Reality: Exploring the Next Generation of Game Experiences Through Live Entertainment” (Tentative)

Date & Time: Friday, September 18, 2026, 10:30 a.m. – 12:00 p.m.

Venue: Makuhari Messe International Conference Hall

Speakers: To be announced

Session Overview: The connection between games and the real world is expanding beyond traditional media such as music, video, and merchandise into increasingly immersive, experience-driven forms through the evolution of XR technologies and live events. What does it take to bring virtual worlds into real-world experiences? What technologies and approaches are required, and what goals are companies striving to achieve? Focusing on examples such as live music events, this session will explore practical requirements and approaches for creating next-generation game experiences.

*Session topics, participating companies, and speakers are subject to change without notice.

Tokyo Game Show 2026 – Event Overview

Official Channels

Official X: https://x.com/tokyo_game_show

Official Instagram: https://www.instagram.com/tokyo_game_show/

Official Facebook: https://www.facebook.com/tokyogameshow/?locale=ja_JP

Official TikTok: https://www.tiktok.com/@tokyogameshow.official

Official YouTube: https://www.youtube.com/@tokyogameshow

Official Twitch: https://www.twitch.tv/tokyogameshow1

Official LINE: https://page.line.me/tokyo_game_show